ReadWriteBiz

When the team at Wufoo sent out a mass email announcing their company's acquisition by SurveyMonkey earlier today, they were able to watch the campaign's results in real-time. Each time

While much of the focus in online marketing has been on social media over the last few years, there's still something to be said for the value of good, old

We've been hearing good things about Sparrow, an OS X IMAP e-mail client, since its beta release last fall. The app hit the new Mac App Store earlier this week,

Attorney-client privilege does not extend to emails sent from a work email account, a California Court of Appeals has ruled. The unanimous decision was handed down by the Third Appellate

Keeping up with every RSS feed item and tweet is hard enough for anybody, let alone someone trying to run a business. That's why at the end of every

The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in

Keeping up with every RSS feed item, tweet and emailed link is hard enough for anybody, let alone someone who's trying to run a business. That's why each Friday, ReadWriteBiz

Email marketing platforms can offer some rather useful insight into what your subscribers do (whether they open your emails, click on links in them, etc), but if you want

When Liase launched into public beta about a year ago, we hailed it as "possibly the coolest email add-on ever," and we stand by that bold declaration as the

Since it launched late last year, social email marketing tool Flowtown has gained over 15,000 customers, most of which are small businesses, with its unique combination of email and social

As much attention as social media marketing is commanding these days, it's nowhere close to replacing good old fashioned email as a means to reach current and potential customers. With

You probably have a good idea of how many page views and unique visitors your company's website gets, but how many people are truly interacting with your brand? How

The contact page. It's a mainstay in the footer navigation of just about any website, especially those run by companies for whom a well-designed contact page can be mission critical.