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The folks at Flowtown have put together a quick reference guide to six different social media services. Called the SMB Social Media Cheat Sheet, it contains basic stats on Twitter,

The increasingly digital world in which we now not only live, but also work, gives rise to a whole new set of questions about professional etiquette. When working from a

The price of advertising on the world's biggest social network appears to be on the rise. The average cost of purchasing pay-per-click ads on Facebook rose by 22% in a

As social marketing continues to grow in importance for brands of all sizes, should businesses consider outsourcing social media tasks to offshore third parties? It might sound like a questionable

By now you know that using social media is an essential part of running any-sized business, but how do you take those first baby steps towards learning about various services

For small, local businesses using Facebook for social marketing, building up a fan base is important, but only so far as the people clicking the "like" button actually live nearby.

So you've set up your small business's Facebook Page. You've even optimized it for search engines. The "likes" are just pouring in. What's next? If you haven't already, you might

As Facebook approaches the 700 million user mark, it's easy to take for granted that pretty much everybody you know is a member of the social networking behemoth's site. Although

The cost of converting people to sign-up for events, purchase products and register for services decreases considerably when businesses run Facebook advertisements that target existing fans, as opposed to non-fans.

Facebook recently published a PDF document giving businesses a guide to best practices for marketing on the massive social networking site. The 14-page document, titled "Best Practice Guide: Marketing on

Earlier this year, Facebook introduced a new type of advertising that highlights the activity of a user's friends who have interacted with a given brand on the site. For example,

Keeping up with every tech headline is hard enough for anybody, let alone busy professionals. To help, ReadWriteBiz rounds up the week's most important tech news and insights for small-

A new contest sponsored by OPEN, American Express's small business division, is offering five small businesses a $20,000 check $2,500 in Facebook ad credits and a trip to the social

So your company has mastered search engine optimization (SEO) for the brand's main Website and established a killer social media strategy, both of which are driving hordes of traffic and

There is no shortage of hype around social media, especially for the space's most dominant player, that 500 million user-strong behemoth called Facebook. For businesses of all shapes and sizes,

Earlier today I was sitting in my office and, having crossed five tasks off the sticky note affixed to my laptop, checked in on Twitter, where amidst a slew other

We all know that businesses are best represented on Facebook via a Page, not a profile and that historically,

As more and more of us are shopping online and are conducting research online before we shop, many local retailers are finding themselves at a disadvantage. Many small businesses don't

Keeping up with every tech headline is hard enough for anybody, let alone busy professionals. To help, ReadWriteBiz rounds up the week's most important tech news and insights for small-

Social media management dashboard HootSuite launched a dramatic overhaul to its analytics dashboard earlier this week, giving marketers and community managers more powerful reporting tools. We spent some time

We've discussed previously why it's important for businesses to create a Facebook Page, rather than a profile. Pages come with detailed analytics and unlimited fans (as opposed to the 5,000

Teenagers in the United States are constantly connected to the Internet. About 75% of them go online on a daily basis, and that number increases every year. Whether they're connected

Strapped for time and cash, small local businesses are increasingly turning to free and low-cost social media tools for their marketing efforts. Not surprisingly, the world's biggest social networking site

In case you haven't heard, this weekend marks the first annual Small Business Saturday, the small business community's answer to Black Friday and Cyber Monday. Just as consumers flock to

Keeping up with every RSS feed item and tweet is hard enough for anybody, let alone someone trying to run a business. That's why at the end of every