ReadWriteBiz

The folks at Flowtown have put together a quick reference guide to six different social media services. Called the SMB Social Media Cheat Sheet, it contains basic stats on Twitter,

As anyone who's hired or been hired for a job in the last few years knows, social media is now a standard fixture of the recruiting process. We're constantly seeing

By now you know that using social media is an essential part of running any-sized business, but how do you take those first baby steps towards learning about various services

The Google Plus team is still plugging away at the creation of brand pages for companies, and the service is still being rolled out to consumers, but that doesn't mean

For small, local businesses using Facebook for social marketing, building up a fan base is important, but only so far as the people clicking the "like" button actually live nearby.

So you've set up your small business's Facebook Page. You've even optimized it for search engines. The "likes" are just pouring in. What's next? If you haven't already, you might

As Facebook approaches the 700 million user mark, it's easy to take for granted that pretty much everybody you know is a member of the social networking behemoth's site. Although

The New York Times is breaking up with the bot that automatically tweets every article that goes up on the newspaper's website. Instead, New York Times content will be curated

A new contest sponsored by OPEN, American Express's small business division, is offering five small businesses a $20,000 check $2,500 in Facebook ad credits and a trip to the social

So your company has mastered search engine optimization (SEO) for the brand's main Website and established a killer social media strategy, both of which are driving hordes of traffic and

We all know that businesses are best represented on Facebook via a Page, not a profile and that historically,

How often should you post updates to Twitter for maximum impact? Is there a time of day that works best? What about a day of the week? These are the

Thanks to the proliferation of Web and mobile technologies, commerce is evolving from a multi-channel effort for businesses to a more holistic one that takes place across multiple devices or

Teenagers in the United States are constantly connected to the Internet. About 75% of them go online on a daily basis, and that number increases every year. Whether they're connected

Is your company's Website updated more than once a week? Is it integrated with social media tools like Facebook and Twitter? These may seem like rather basic, obvious matters at

Keeping up with every RSS feed item and tweet is hard enough for anybody, let alone someone trying to run a business. That's why each week, ReadWriteBiz rounds up

Anybody who wrangles analytics data for a living knows what a pain it can be to get a handle on social media metrics. Different sources offer different metrics in different

After a few years of buzz in mobile marketing circles, QR - or "quick response" - codes are finally starting to pop up in the United States, thanks in large

This week on ReadWriteBiz, we're running down our list of recommended New Year's resolutions for small and medium-sized businesses. Today we talk about how to better allocate scarce resources

The majority of small and medium-sized businesses will either increase their digital marketing budgets or keep them the same in 2011, according to a new survey released by Zoomerang in

Keeping up with every RSS feed item and tweet is hard enough for anybody, let alone someone trying to run a business. That's why every Friday, ReadWriteBiz rounds up the

Rare is the business owner that doesn't dream of their product or content going viral on the Web and bringing in hordes of traffic and cash. While such pipe dreams

The use of social media to connect with customers is growing among small businesses, according to the results of a semi-annual survey released last week by American Express OPEN, the

Email marketing platforms can offer some rather useful insight into what your subscribers do (whether they open your emails, click on links in them, etc), but if you want

Keeping up with every RSS feed item, tweet and emailed link is hard enough for anybody, let alone someone who's trying to run a business. That's why each Friday,