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Roambi announced a pro version of its iPhone application this week that syncs with Salesforce.com and other cloud-based services or on-premsie sales environments. It's a visualization application, providing mobile workers with a pretty cool way to see sales information.

Integration is by far one of the most significant trends we are seeing in the enterprise space. It's a wave, really, marked this week by Salesforce.com and its move to turn the Force.com development platform into a service that makes all of its applications social.

iPhones are becoming a standard in the enterprise. And with the the iPhones, we are seeing a number of applications for a variety of different uses.

The latest is an application for security managers made by Cisco. The application alerts managers to threats in the enterprise so they may respond in real-tme to incidents that merit attention. It's now available in the iTunes store.

In his keynote this morning, Salesforce.com CEO Marc Benioff continued his critique on software companies for their lack of development and sense of entitlement. And not surprisingly, the full-on pitch continued for cloud computing with a parade of executives showing the applications they developed on Force.com.

About 19,000 people attended Dreamforce, the annual Salesforce.com event. Partners lined up to get on stage. David Girouard of Google showed a map with all their customers around the globe. He recounted a story with Eric Schmidt, who was astounded by the frustrations that CIO's expressed about the architecture they inherited. An Accenture executive said that cloud computing is here to stay. He showed the company's applications on Force.com. The Black Crowes performed last night. The pitch is fever high.

Sysomos just launched the next version of Heartbeat, the company's social media monitoring tool. Highlights of Heartbeat 2.0 include a redesigned user interface and Facebook integration. Sysomos' customers can now monitor public conversations on Facebook and manage their Facebook Pages right from within Heartbeat. The Facebook integration tracks user activity, top keywords and top fans on Facebook pages.

Sharepoint is the big giant in the enterprise collaboration space. Salesforce.com is now in the market with Salesforce Chatter, a service that embraces Facebook, Twitter and the applications within Force.com.

MindTouch has the potential to compete with the large market players. Today they are announcing MindTouch Cloud, an open-source, SaaS service that integrates business data from any number of sources, including Oracle, Sugar CRM and Salesforce.com.

Salesforce.com is offering the capability to integrate Facebook and Twitter into its sales and customer support offerings, another sign the company is making a full-shift to the social web.

How deep is this move? On stage this morning at Dreamforce, Mark Benioff called Facebook and Twitter a "phenomena," going on to say that the integration of the social web is the biggest development for the company in the past ten years.

Salesforce.com launched a social enterprise application here at Dreamforce today that will allow companies to create their own private, social networks and integrate with Twitter, Facebook and other social applications.

Dubbed Salesforce Chatter, the application serves as a secure enterprise collaboration application and social development platform.

When you launch a make or break initiative like Windows Azure, you better get it right.

Well, from our vantage point, Microsoft got it right. How? In front of a sea of developers at the Professional Developers Conference, Microsoft trotted out a group of geek all-stars who showed how they are using Azure to do some pretty cool stuff.

Rackspace is launching a new service called "Cloud Drive," that allows businesses to store, share and back up files in the Rackspace cloud.

Rackspace is one of the world's largest hosting companies but with more services being offered in the cloud, it is starting to look like it is also establishing a presence as a collaboration services provider.

Google Sites is getting an upgrade. Starting today, Google will provide templates that it claims makes it possible for users with no technical background to create web sites with a degree of functionality that includes page layouts, adding links for navigation and embedded gadgets.

Templates are available for intranets, project sites, team sites, employee profile pages and other sites that people would use within the enterprise. Employees using Google Sites may submit their own templates to a gallery, similar to the services that Sharepoint offers.