The scale of layoffs over the past few weeks is unprecedented. The impact on these people who have been shown the door and on the companies that have let them go will linger for years to come. Besides the emotional damage that occurs when people are forced out, there is a tangible cost to companies when knowledge and experience walk out the door. Once that knowledge and experience are gone, no amount of TARP money will bring them back. It may be too late for some companies to prevent this now, but putting measures in place will lessen the blow in future.

Businesses and established organizations are vastly different environments than the Web 2.0 social networking-centric universe. Where Web 2.0 is all about sharing information and engaging in two-way conversations, the enterprise concerns itself, in part, with individuals who are guarded with information and an organizational structure that disseminates information in top-down fashion. From my experience of evangelizing the benefits of social media at a mid-sized civil engineering company, I have learned many lessons on how the enterprise regards and judges social media.

Japan's National Institute of Information and Communications Technology held its annual event for telecom related startups this week and several interesting companies gave presentations. Masaru IKEDA covered the event for the popular English language blog Asiajin and two of the companies caught our eye in particular.

Japan has long been a place where telephony and communications innovation can be found. Much of it is culturally specific but we think the work of companies Peace Mind Corp. and Brand Dialog could translate in interesting ways around the world.

In his book The Innovator's Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail "by doing everything right." The innovator's dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation. In this post, we'll review the evolution of "innovation management" and how social media has a significant role to play. This is one area where social media can "move the needle" for large enterprises and help them change the very nature of the firm.

Cloud computing may have been one of the biggest "buzzwords" (buzz phrases?) of this past year. From webmail to storage sites to web-based applications, everything online was sold under a new moniker in 2008: they're all "cloud" services now. Yet even though millions of internet users make use of these online services in some way, it seems that we haven't been completely sold on the cloud being any more safe or stable than data stored on our own computers.

You may not realize it, but the data analytics market is buzzing. There are new vendors emerging, new products popping up, new deals being done, and several new strategies being pursued. Vendors are predominately chasing big data, with battles lines being drawn by solution providers that cater to between roughly 100 TB and 10 PB data sets. The battle was inevitable because the world is producing data at a phenomenal rate, and we have an increasing need to analyze them within shorter time frames. In this post we analyze one of these vendors, Kickfire.

The current crop of online office suites from Google, Zoho, or ThinkFree is quite usable, but most of these products still feel very limited compared to the power of Microsoft's Office products. The newest entrant in this market, Live Documents, however, is trying to change this by developing a fully featured online/offline office suite. Yesterday, Live Documents, which was co-founded by Sabeer Bhatia, who famously sold Hotmail to Microsoft in 1998, released its first product: Live Presentations.

One doesn't tend to associate Cisco with Web 2.0, social media or cloud computing. Cisco equals routers, the plumbing of the web. In other words, vital and hugely profitable; but not the 'new, new thing' of the Internet. It turns out we have written before about how Cisco is using social media to reach enterprise clients and playing in the enterprise social networking space. Now Cisco wants to position its Application Extension Platform (AXP) in the cloud platform space and is encouraging developers with $100,000 in prizes for the most innovative applications.

This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with prospects and customers. Working for a small company, we take every dime we spend very seriously. Last year, we attended five conferences. As we plan this year's budget, we are asking the hard questions about whether sponsoring conferences is really worth it.

Linking the value that a product or service provides to a price is an art, rarely a science. Software pricing, in particular, has suffered from this being done poorly. The old licensed-software model does not cut it anymore. Businesses won't stand to pay for a large number of software licenses they may or may not use, and then pay for maintenance on top of that.