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Dave McClure: Angel, VC or Pirate? (RWW Interview)

Written by Bernard Lunn / March 20, 2009 12:45 AM / 13 Comments

Dave McClure has fingerprints all over the social media map, so you have probably seen him on his blog, his Twitter account (which has 15,880 followers as of this writing), or Facebook. Dave is an angel investor who recently joined a VC fund (the Founders Fund).The accepted wisdom today is that angels have buried their wallets and run for the hills. So it seemed like a good time to interview an investor who is very active at the seed level.

The bad news: we could not do this interview via Skype, so there is no MP3 audio. The good news: the reason we couldn't do it is that Dave is too busy running around town doing seed level investments. Good news trumps bad news.

Seed Stage Investing

You know that line, "Come back when you have more traction"? It is usually (but not always) VC code for, "We think you and/or your product and/or your market sucks, but in case we're wrong, we want you to come back when all the risk is off the table."

So who invests at this early stage? The answer is usually angels. Actually, there are two types of angels: amateur and professional. The amateur has a day job and puts small amounts into startups. You need a lot of them, and they are busy. When times are tough -- when their investable capital has been decimated by markets and Madoff and their own job might be at risk -- they bury their wallets. That is true today, and may be true for a while.

But as everyone knows, hard times are the best times to invest. Investing and building in hard times and then launching into a recovery and exiting in a boom is a well-proven cycle.

But, sadly, while lots of people talk this game, very few people walk it. When both angels and VCs run from early-stage risk, the wealth-creating engine of innovation stalls.

This is why the second type of angel, the professional angel, is so important. The professional angel is like a one-person VC fund. They do it for a living and love what they're doing. Think Mike Maples, Ron Conway, Paul Graham... and Dave McClure.

In this context, Dave's move to the Founders Fund is significant.

Seed at a VC Fund?

Dave has a mission to invest in the range $50,000 to $250,000 in about 10 deals. He is doing this with the Founders Fund, which has deep pockets for later rounds if needed.

Large VC funds have a problem. They have too much money. Sure, we all want that problem. But it is a real problem. If you have $1 billion to invest, you have to put it to work. That is what you are being paid 2% of funds under management to do; that is why the Limited Partners (LPs) invested in the fund. The General Partners (the guys who entrepreneurs meet with) can live quite well on that 2%. Ahem, 2% of $1 billion is $20 million, which should be enough for a coupla Partner Ferraris. Seriously, though, the next time a VC tells you that you need to pick up the legal tab on a deal, just remember it is because they want you to, not because they need you to.

But getting really big returns on a sum as big as $1 billion is pretty hard. It is the law of big numbers. A 30% return (the minimum needed to give LPs a return commensurate with venture risk after the GPs have taken a 20% performance cut) on $1 million is $300,000. A 30% return on $1 billion is $300 million. Basically, unless you land a Google-like winner, it is very, very hard to get a $300 million return.

Also, the really hot deals, the ones that give those outsized returns, often don't need a lot of money to get to the point where a lot of investors can see that they are hot. So an investor has to get in early, when the venture needs more money, to get a seat at the table.

That is why the Founders Fund has brought in Dave McClure: to do the early seed-stage deals. The Founders Fund is a mid-sized fund ($220 million) that already has a reputation for doing things differently and shaking up the VC status quo.

What is encouraging is seeing the competition for seed-stage deals. Last week we interviewed True Ventures, a small VC startup doing small Series A deals. We are seeing other VCs take different approaches to the same issue.

Dave's Takeaway from PayPal

Question: "You worked at PayPal, one of the all-time great startups. If you had to select one lesson you learned there to pass on to other entrepreneurs, what would it be?"

Dave: "That which does not kill you makes you stronger. Lots of entities wanted to kill PayPal because we threatened the status quo. Just don't give up, iterate, be resourceful."

Dave believes that the culture of PayPal was one reason it could do this: it was a meritocratic and diverse culture where the best ideas got executed. There was a "tolerance for strong voices," because it hired "off-center people" who did not all look at problems the same way.

Staying True to Consumer Markets?

Question: "The Founders Fund is clearly positioned in the consumer markets and has done very well there. But we are now in a deep consumer recession. Does this lead to any change in focus or approach?"

Dave: "This country and the whole world are in recession, but we don't see the Internet consumer market contracting." In Dave's view, more people are going online, and companies that play to that well, like Amazon, are doing well.

When I asked him about eBay's problems, which eBay attributes to the economy, Dave suggested these were execution problems and not market problems. "Look at how Craigslist is doing compared to eBay."

Aligning Investor and Founder Interests

Question: "The Founders Fund has a stated mission to give a better deal to founders and to better align investor and founder interests. Can you give some examples of this in practice?"

Dave: "Look at 'Series FF stock.' This is a new class of stock pioneered by Founders Fund (the 'FF' in Series FF) that sits in the middle between common and preferred. FF stock can convert into preferred under certain circumstances; for example, when the VC wants to take a more aggressive bet and turn down an acquisition offer."

Interestingly, True Ventures, which we interviewed earlier, takes a slightly different approach to the same issue. It is good to see creativity being applied to a problem that has been around for a while.

Talking the Book

Question: Finally, here is a chance to "talk up your book." What one or two ventures do you want to tell our readers about?

Dave told us that he has done four deals, but only one has been announced. Watch this space for news of the other three. The announced one, though, is Twilio. Check it out and tell us what you think. Has Dave got a winner here?

In the Founders Fund portfolio, Dave mentioned Quantcast. At ReadWriteWeb, we know Quantcast well, as does any online publisher that sells advertising.

Pirate, Then?

Question: Are you an angel, VC, or pirate?

Dave: "Pirate." And here is why.


Comments

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  1. The quantcast link is wrong.

    Posted by: steve | March 20, 2009 4:24 AM



  2. Ebay has one major problem. Unlike a 6 year old kid selling lemonade on the street corner, they don't know who their customer is. The child does. It's the person that pays him. Ebay, isolated inside a bubble filled with geeks who have never sold a thing and who mostly have never used their own product, is so out of touch with reality that the company is doomed to the continued failure we have been watching for several years now.

    Posted by: Dave | March 20, 2009 6:04 AM



  3. Link fixed, thanks Steve.

     Posted by: Marshall Kirkpatrick Author Profile Page | March 20, 2009 6:22 AM



  4. I checked Twilio and it looks like an interesting service...

    Granted, it's the kind of service that calls me while I'm eating supper EVERY NIGHT, but one that definitely looks promising money wise. :)

    How does this service relate or compete with Google Voice? I understand one is consumer, the other is enterprise, but it's just a hop-skip-jump from one to the other.

    Posted by: Troy Peterson | March 20, 2009 7:31 AM



  5. thanks for the interview Bernard... now i'm never going to live down the Pirate motif! :)

    (note: in the example with FF series stock, just to be clear it's the *founder* who is taking the aggressive bet when turning down an offer, and that's where FF stock comes in -- the founder, not the VC, is the one with the FF stock).

     Posted by: Dave Author Profile Page | March 20, 2009 7:51 AM



  6. very useful information. I know more about it now.

    Posted by: vigosshong Author Profile Page | March 20, 2009 8:53 AM



  7. Hi Bernard & Dave and thanks for the great interview. "Come back when you have more traction" hits the spot :)

    Twilio certainly sounds like a winner. Open platforms knock out middlemen one by one, and here comes the turn of those who stand between you and the person you call. We at Relenta are contemplating the integration of voice into our email, contact and task management platform... Twlilio sounds like an ideal partner!

    Posted by: Dmitri Eroshenko, Relenta | March 20, 2009 8:59 AM



  8. Thanks for the mention Dave!

    Troy, just wanted to let you know that we hate phone-spam just as much as you do. It's against our TOS to make unsolicited commercial calls using Twilio :)

    Hi Dmitri, Relenta looks awesome... send us an email if you're interested in discussing feature and integration ideas.

    -jeff

    Jeff Lawson
    Cofounder & CEO
    Twilio.com

     Posted by: Jeff Author Profile Page | March 20, 2009 11:54 AM



  9. sweet article. thoroughly enjoyed the read

    Posted by: aandarian | March 20, 2009 4:15 PM



  10. I love Dave. Its been less then a year that I met him. He is really inspiring to entrepreneurs. He is really passionate about the startup scene and is a great listener. He pays attention to what people are doing around this space and I think he can be a great angel and a advisor. If I ever got an opportunity to have dave as a mentor. I wouldn't think twice .

     Posted by: Akshay Author Profile Page | March 21, 2009 1:55 AM



  11. RE: "You know that line, "Come back when you have more traction"? It is usually (but not always) VC code for, "We think you and/or your product and/or your market sucks, but in case we're wrong, we want you to come back when all the risk is off the table.""

    MY COMMENT:

    Or is that code for, "We suck and wouldn't know a good idea/person/company/market if it sat on our face, so we don't invest until the rest of the VC herd is on board. Come back when everyone knows how great you are."

    The majority of VCs follow this dog-food theory of investing (i.e., they only want whatever the rest of the dogs are eating).

    Posted by: chrisco | March 21, 2009 9:20 AM



  12. It would have been a better article if you actually gave examples of what Dave did for the companies he invested in apart from give them money.

    What benefits or connection did he bring to the deal that helped advance the company?

    Also would have been better if you gave examples of what ongoing commitments the VC's wanted over their startups after they invested in them.

    Curious no one talks about the pressure that vc's apply after the cheques are cashed. If you are taking money just remember whats good for the vc may not always be good for the founder.


    Cheers,
    Dean Collins
    www.Cognation.net

     Posted by: Dean Author Profile Page | March 21, 2009 5:29 PM



  13. @DeanCollins: most of my involvment in companies post-investment is in 3 core areas:
    1) overall biz metrics & customer analysis / segmentation
    2) product strategy, roadmap & implementation
    3) [mostly online] marketing strategy & campaigns

    typically my involvement is focused on the first 6-12 months post-investment (and 3 months pre-investment typically), altho occasionally it can last as long as 2-3 years. usually i spend most of the time upfront helping the company work on how best to plan & align product features with customer/market need, develop metrics to assess performance, and position & develop online marketing campaigns. occasionally i help with hiring, some biz dev / customers, and in almost all cases i help make intros to downstream investors.

    my involvement usually tails off when/after:
    1) key Product or Marketing hires happen (VP or Director)
    2) customer acquisition starts working (or never does)
    3) people stop asking for my help / stop listening

    within the initial 6-12 months, we usually work hard so that the company gets the right people, products, & markets in place and things (hopefully) start working. if it doesn't happen within 12 months, usually there's a problem with the current product or marketing, or the mgmt (or me ;)

    if they're lucky, something i do helps (most likely: writing them the check). if i'm lucky, something they do results in a successful venture (probably about 1 out of 3 times).

    other startups i've worked with can tell you more about what i do well / what i suck at (and there are plenty of the latter). several startup references can be found on my LinkedIn profile:
    http://www.linkedin.com/in/davemcclure

    hope that helps,

     Posted by: Dave Author Profile Page | March 23, 2009 4:55 PM



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