"We have had a new leadership team in place since about August of last year...with the full team together we have built out our strategy and that provided the impetus for this move," said Webtrends VP of Marketing Jascha Kaykas-Wolff in a phone conversation with ReadWriteWeb. Widemile is a Seattle-based company and its roughly two dozen employees will stay on there. Most of the couple hundred Webtrends employees are located in Portland, Oregon.

Other companies that offer multivariate testing and optimization include Omniture and Accenture. But "Widemile, in our opinion, serves the needs of the market best," said Kaykas, who said that the self-service model with professional services on the side was a good fit with the way Webtrends operates.