Jive Extends its Reach into Social Media

Written by Steven Walling / September 14, 2009 10:00 PM / 6 Comments

Jive, a leader in "social business software" for enterprise collaboration and community platforms, has added social media expertise to its repertoire. Through social media monitoring tools from Radian6, the new Jive Market Engagement lets companies track and respond to the social Web in real time.

Radian6 is the kind of software that we've called the future of social media monitoring for businesses. By integrating it into software known for collaboration under the control of the enterprise, Jive is wasting no time in trying to connect its customers with people outside company-run communities.

A few of Jive's competitors in the community platform space, such as Lithium, have added the ability to integrate social networks like Facebook and Twitter into their corporate sites. But Jive clearly prefers to use software that already shows prowess in a feature set, rather than develop something from scratch.

Just like the integration of SAP's BusinessObjects for analytics, Jive chose to take advantage of competence Radian6 has in social media. By including its technology Jive can use RSS feeds, Google alerts, and email between employees to track blogs, forums, photo and video sharing sites, as well as popular social networks like Facebook and Twitter.

In the past Jive has stressed creating a channel of communication between customers in a community and employees in an intranet. Now they're adding a connection to parts of the Web outside the corporate control, and we think that's a big step for enterprise software platforms.

There are plenty of companies who've recognized the importance of Twitter and Facebook for business. But Jive is offering the first complete line of communication from social networks to customer communities and collaborative software behind the firewall.

Comments

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Interesting news!A new software for enterprise collaboration and community platforms.They let all the companies track and respond to the social Web in real time which is quite interesting.To compete with the other social networks Jive chose to take advantage of Radian6 in social media,whick is a new Jive market engagement.

In the series of Twitter and Facebook for business.Jive is offering the first complete line of communication from social networks I think so.Let us wait and watch the tough competition between them!

Posted by: joaquinadley | September 15, 2009 1:11 AM

This is indeed very interesting.
For Companies communicating with customers real time will become much more important n the future. Handing employees a tool to access the platform were the conversation takes place surely will benefit companies, if they are used correctly.
But using a social network within a company of course needs clear planning ahead. Do they want to have a company restricted social network, or do they want to be open for others?
Only with a clear strategy behind them can these tools be used successfully.

relenet - social network solutions
http://www.relenet.com/

Posted by: tomrau | September 15, 2009 3:26 AM

Thanks for the coverage today Steven. Good catch on ability for a Jive user to take advantage of Radian6's breadth of social media listening coverage. Also now, Radian6 users have the option of adding "war room" style community collaboration capabilities for issue resolution in addition to the current workflow and engagement capabilities within the Radian6 platform.

Bottom line it's great to see social media finding its way further into the enterprise.

Cheers.
@davidalston
Radian6

Posted by: David Alston | September 15, 2009 3:17 PM

Does the integration only offer the company's employees to engage in a conversation happening around a brand via the community? How would this scale in the long run? Add more workforce to manually monitor the feeds?

Posted by: Manjeera | September 15, 2009 9:28 PM

Hey there again,

Ah did you ever comment and then re-read it and go, hmmm, that's not very clear or off in the wrong direction. I'm raising my hand, I did - actually on this post - comment #3.

Sorry, got my wires crossed here so I should clarify. Jive users now have access to industry-leading social media monitoring and measurement capabilities directly from within their Jive community platform, powered by Radian6, that allows them to easily capture and import external conversations from the social web. Not the other way around. My bad.

Radian6 doesn't have a Jive Software option and isn't reselling Jive. We are very happy though to be powering the social media monitoring part of the Jive solution for Jive users.

Hope this helps clear things up. Sorry for the old boo boo on my part.

Cheers.
@davidalston
Radian6

Posted by: David Alston | September 18, 2009 2:41 PM

We looked at getting using Jive products for our SME intranet. The interface was just too cluttered and it was never clear where content was. That seemed like too much of a conceptual leap for our users to make.

Posted by: Max | September 25, 2009 2:04 AM