The news from Palo Alto Networks reinforces what we should probably expect will be the norm for the foreseeable future. According to the company's Application Usage and Risk Report, social technologies and collaborative applications are moving deep into the enterprise with Twitter seeing a 250 percent increase in use since Spring of last year.
In face of a report like this, it makes sense that Enterprise 2.0 technologies would be a fit for companies. Employees understand how social technologies function. Collaborative applications make sense for getting the work done.
Here are some more results from the Palo Alto study:
Notable were his insights into how collaboration is the best way to quickly invent new products and enter new markets. He said this is especially true with younger workers entering the workforce. Young people are familiar with social networking and increasingly see it is the best way to foster collaboration.
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IT culture in the east coast is way different in the west coast. I wonder if this takes that into account. For example, on the east coast most enterprises use .NET, in the west coast it is more Java. I would expect social networking in the enterprises is adopted more in the west coast.
Making">http://www.jenesysgroup.com/making-twitter-work-for-you-2">Making twitter work is a debated topic especially in enterprises. I do feel most dont even know if its working or not.
I can not understand, why enterprises use Twitter instead of "serious" Enterprise Microblogging-Tools such as Yammer oder Communote (http://www.communote.com/homepage/en/).
Any suggestions?
We consult to senior executives in the small and medium, private business sector and see exactly the same trend occurring. However, adoption rate seems to be both faster and slower - more extremes. They either make a quick decision to get on board and build a social media strategy or they don't have any extra resources to deploy and also don't understand its applicability well enough to engage. They can't afford to make mistakes like larger organizations can at this juncture. Thanks for sharing.
Blaine Millet
www.someexec.com