The smart phone is not a phone. It's a computer. It's like your desktop or laptop. It stores data. It connects to the Internet. It runs applications. It's a computer, not a phone.
The real challenge for the enterprise is to shift its thinking about how it will move beyond the carriers and one day become an entirely data-centric organization - an organization that gives information workers the ability to work entirely on an IP infrastructure, be it for Web-based productivity applications or on a VoiP network.
Forrester Research issued a report today that calls 2010 the year of the smart phone. That seems pretty obvious, doesn't it? To its credit, Forrester does use the report as an opportunity to explore how the enterprise can make the smart phone a part of the daily work life for as many employees as possible.
There are many reasons for the enterprise to adopt a smart phone culture:
There is no excuse anymore. Workers have to be connected. The big weave on the social Web is getting richer. Billions of threads are being added by the day. How can we even tolerate not being connected? Collaboration depends on being connected. You can't be fully connected without a decent smart phone strategy. People are not working at the office as much anymore. They need a smart phone to keep up with their work. As illustrated by Forrester, the trend is already in play:
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It does not have to be that expensive to adopt a smart phone culture. People want to use their smart phones for both their personal lives and work, too. They will pay for their data plans.
Forrester agrees. From the executive summary by Ted Schadler:
"Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US, Canada, and UK already use smartphones to do work today, and another 64% would like to. That demand, coupled with the willingness of some employees to share the cost of a monthly mobile plan, sets the stage for a surge in the use of personal smartphones for information work. Information and knowledge management professionals should immediately call for a formal bring-your-own (BYO) smartphone strategy, establish a sliding scale for when to reimburse employees, and pressure mobile carriers to cut costs across corporate-liable and personally liable plans."
Forrester's BYO recommendation makes sense. But he does not explore how smart phones can be treated as computers. This discussion can create a new level of discourse in the enterprise between IT and business users.
Forrester points out that IT recognizes the importance of smart phones. Many companies are already developing policies for how the devices should be treated.
Collaboration tool are not being heavily used but this could change if smart phones were treated as tools as much as communication devices.
MobileIron follows this approach, offering services that give IT managers the ability to be more like change agents than police forces.
In MobileIron's view, information can be tracked with a data-centric approach. Applications can be monitored. Users and administrators can view a social graph that shows usage.
That's a smart approach. It stimulates thinking and moves people to start exploring how a fully data-centric approach can be adopted over time as VoiP matures in the enterprise.
Comments
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Anyone familiar with Android (it is an OS based on Linux, after all) would, I think, already have arrived at the startling conclusion that, yes, a smartphone is in fact a computer. Perhaps many iPhone users are oblivious to this fact. Even non-smartphones are computers under the skin, albeit simple ones.
A iPhone-owning friend recently asked "What is an Android phone?". Not easy to sum up in a quick answer, particularly if you want to avoid a lot of technical nerdy facts. This prompted me to post an answer on my blog. The only way to really get down to what Android is, is to talk about operating systems and computers.
2010: the Year of the Smartphone. Probably. The Year of the Tablet, too, probably.
Posted by: blog.3dbloke.com
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January 7, 2010 3:28 PM
lol,this phone is very beautiful,i like the desigine.
Good article
Thanks to Forrester for confirming the that a smart phone is computer. Most of the people did know that it is a not just a phone, I would say it is a mobile-pc :)
Thanks for elaborating. Yeah I think you have a point. And I do think it is not only the 'Smart Phone' that is like a desktop or a laptop computer but also other modernized cellphones nowadays.
I think you have made an excellent point in saying that Smartphones will become pure data centric devices everything you can do with cellular communication can now be done with IP and better - when this shift happens all devices will be connected via a single common IP medium, once this has happened Smartphones will a credible replacement for heavy cumbersome laptops that run out after 2hrs
The issues of size & usability will be solved by human innovation probably late this year if not next - just don't buy a Redfly terminal! they not quite there yet!
I always thought the same whenever I heard gripes from people complaining why the battery on their smartphones dies after a day (or less). T