ReadWriteEnterprise

Game mechanics have found their way into many aspects of our lives, and the enterprise is poised to be next, according to Salesforce.com Chief Scientist JP Rangaswami.

In a session at ReadWriteWeb's 2Way Summit earlier this week, Rangaswami outlined how and why gamification will shape the future of work. As a new generation of knowledge workers land in jobs at organizations big and small, they're bringing with them different expectations and are motivated differently than workers once were.

This is the second half of my thoughts about what enterprise IT folks need to takeaway from attending and speaking at our 2WAY conference this past week. You can find part 1 here.

I'll cover some of the breakout sessions on the second day as well as additional thoughts gleaned from the keynote presentations.

I was one of the presenters at our 2WAY conference in New York City this week and was glad that I had an opportunity to meet so many movers and shakers as well as old friends. I wanted to give you some impressions from an enterprise IT perspective, and apologize in advance for filling this post with almost as many links as a Frank Rich column.

One thing is pretty clear to me: running a modern corporate Web site isn't getting any easier. It isn't just keeping up with the latest HTML5 tags and what features Microsoft and Mozilla are adding to their latest browsers (although both are worth tracking) - it is maintaining a complex ecosystem of a myriad of software tools, updating your corporate policies as new technologies take over the marketplace, finding people with the right skill mix and personalities to leverage new social media. (Oh, and also understanding how the Web has infiltrated just about everything that we do these days as Fred Wilson made abundantly clear during his speech).