ReadWriteEnterprise

What do you drink when you're out at the bar? What do you brag about afterwards? If you're like a lot of Untappd users in the United States, they're not the same thing. At least that's what the data from Untappd suggests, according to lead developer and co-founder Greg Avola.

Avola spoke on February 1st in London at the Monki Gras. As part of a larger talk about Untappd and its growth, Avola talked about the aggregated data that the company has gleaned from user shares via the Untappd app.

Matt LeMay, platform manager at Bit.ly, says that social data can tell us who we are – and who we want to be. Speaking at the Monktoberfest today in Portland, Maine, talked about some of the insights that Bit.ly gets from looking at sharing and click data for Bit.ly links. LeMay has learned that what people share isn't what they click on – and if you want followers, be a cat, not a chicken.

According to bitly, the half-life of a link isn't measured in weeks or days, it's about three hours on most social networks. Does it matter where the link is posted? Absolutely. For the most bang for your social media buck, YouTube is the winner.

The half-life of a link is the amount of time it takes for a link to get half the clicks it will ever receive. The company looked at the half-life of 1,000 popular bitly links posted to Twitter, Facebook and YouTube to see whether it matters where a link is posted.