ReadWriteEnterprise

Companies live and die by search engine traffic. It's little wonder that companies pull out all the stops in their Search Engine Optimization (SEO) efforts, but you can go too far. Not sure where the line is? Mike Glover of Click-Finders lays out 10 "don'ts" to keep from slipping into 'Black Hat' SEO.

What's "Black Hat" SEO? In a nutshell, practices that are designed to deceive search engines and garner Google juice that isn't earned. While nobody (outside of Google) knows exactly what Google uses to rank sites, or what triggers their banhammer to bump sites out of the rankings, Glover gives 10 practices that every business should avoid to be on the safe side.