ReadWriteEnterprise

The three most important things for SEO are content, content, and content. To drive that point home, Brafton has put together an infographic that should be hanging on the wall of every marketing department. The "Why Content for SEO?" infographic looks at the effect of Google Panda and how content is converting searches to sales.

If you're trying to convince the powers that be at your organization that they need formal SEO processes, the folks at MarketingSherpa have your back. According to research analyst Kaci Bower, organizations that have formal processes and good guidelines see big benefits in terms of lead quality and organic traffic conversion rates.