ReadWriteEnterprise

One of the things that I'm often asked by developers at conferences is "how do I get coverage for my project?" I had that conversation with several people at Monktoberfest, and thought it might make for a good talk at Monki Gras.

Specifically, the talk was for individual developers, small groups working on open source projects or startups (to a point). It's not meant for people looking to grab press coverage for a business, but for developers largely interested in finding more users and developers for their project.

It's no exaggeration to say that we each receive hundreds of pitches every week at ReadWriteWeb. Companies, through their PR and marketing folks, go to great lengths to get a little "free" press for their products. The problem is, most of them are doing it wrong. That probably includes your company, unfortunately. The good news is, it's really not that hard to get it right. Just ask Mike Maney.

Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both.