ReadWriteEnterprise

Of all the software technologies that are least suited to getting a makeover that's "about the experience," you'd think databases would rank pretty far down. The database experience, if there is one, is typically about accuracy, reliability, and speed. Certainly Oracle's frequent measurements ("5x," "10x," "20x" and so on) are all about those metrics.

But Microsoft has found an angle with respect to SQL Server 2012, the second round of announcements for which came this morning in Seattle. The new angle starts with multitouch, but then it runs deeper, touching on the larger problem of data getting fragmented and redundantly duplicated as it gets used and visualized.