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Stephen Baker

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NPD: Consumer Sales Continued Dip in December, PCs Not to Blame

By Scott M. Fulton / January 10, 2012 08:00 AM / Comments

It seemed like everything was going so well. Holiday mall traffic was said to be brisk, consumer sentiment seemed to be thawing a bit, even the unemployment numbers made a U-turn just before critical mass and started heading nicely downward. Then came reports of exceptions to the general rule of an improving U.S. consumer economy in Q4 2011, most notably from big-box retailer Best Buy, which reported lower same-store unit sales for the quarter and flat revenue.

So what happened; did a piece of the sky fall and someone forget to blog about it? Some clues came this morning from analyst firm NPD Group, which reported a 6% overall drop in holiday consumer electronics sales compared to the same period in 2010. Sales were sharply lower for MP3 players, digital picture frames, point-and-shoot... whoa, whoa, wait a second! MP3 players? What decade are we talking about again?

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