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What I Learned From Our 2WAY Summit, Part 1

By David Strom / June 15, 2011 12:59 AM / Comments

I was one of the presenters at our 2WAY conference in New York City this week and was glad that I had an opportunity to meet so many movers and shakers as well as old friends. I wanted to give you some impressions from an enterprise IT perspective, and apologize in advance for filling this post with almost as many links as a Frank Rich column.

One thing is pretty clear to me: running a modern corporate Web site isn't getting any easier. It isn't just keeping up with the latest HTML5 tags and what features Microsoft and Mozilla are adding to their latest browsers (although both are worth tracking) - it is maintaining a complex ecosystem of a myriad of software tools, updating your corporate policies as new technologies take over the marketplace, finding people with the right skill mix and personalities to leverage new social media. (Oh, and also understanding how the Web has infiltrated just about everything that we do these days as Fred Wilson made abundantly clear during his speech).

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