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So This is Openness, Google X, and What Have You Done?

By Scott M. Fulton / November 13, 2011 11:00 PM / Comments

You probably recall the stories and, well, I may have even written one or two of them, including the requisite quotes from Google spokespersons. They were about the spirit of innovation at Google Labs, and whether or not the model of trying a plethora of new projects simultaneously and let Darwin decide the victor, was a smart way to construct a viable service.

The lessons, as Google would teach them, went something like this: There are many different ways to build great products, and there's no way to know in advance which way is the best. Whenever possible, Google leans toward "openness," which involves as many of its target consumers as possible... wait a minute. What am I doing babbling on about it, when I can let Google's own history speak on its own behalf?

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