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Webtrends announced yesterday that it acquired real-time analytics company Reinvigorate from (mt) Media Temple Ventures. The move rounds out Webtrends' strategy of tying together Web, mobile and social analytics by bringing in a real-time component. The acquisition will also bring a new set of data visualization tools to Webtrends, including heat maps, link maps and visitor path analysis.

Financial terms were not disclosed.

If any company has a comprehensive view of Web browsing behavior, it's Google. Not only does the company see plenty of traffic to its own properties, but thanks to Google Analytics, the search giant has plenty of insight into average site metrics Web-wide. Not only that, Google shares the data from sites that have opted in to share their data anonymously – and KISSmetrics has packaged up the results into a handy infographic. Among other things, it shows a drop in Windows users browsing the Web and referrals driving less traffic in 2011.

IBM has a new Web analytics service available, as part of an announcement earlier this month that combines technologies from its acquisitions last year of Coremetrics and Unica. This continues the trend with other large software companies who have significant analytic tools such as Adobe's Omniture and Webtrends.

SAS introduced a social media analytics program today that will compete against the major metrics players such as Radian 6 and WebTrends. The new service shows once again how blogs and social networks are deeply influencing marketing, customer support and product groups within the enterprise.

The SAS Social Media analytics service is different than many of the social technologies we look at in our coverage. It's a hosted service that SAS builds for the client. The client develops the parameters for what they want to analyze. Rules are established that then server as the framework. Results are viewed through a web page that SAS sets up for the client.