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Adobe is looking to stall falling sales and profit by entering into a new market: analytics. But rather looking to R&D, Adobe is instead coughing up $1.8 billion for analytics

APIs have become a critical part of the Web, especially if you're a developer. If you want to tap into some of the most useful sites out there, then an

Not long ago John Schwarz, an executive board member at SAP, sat down for a video interview about the current state and future goals of the enterprise software giant's popular

Webtrends has launched the ninth version of its Web analytics platform for the enterprise, and it's impressive indeed. In addition to a standards-based interface that's data-driven and accessible, three new

Analytics firm Webtrends has acquired testing and optimization services company Widemile, as announced this afternoon in a blog post by Webtrends. Webtrends provides analytics on customer activity online to big

You may not realize it, but the data analytics market is buzzing. There are new vendors emerging, new products popping up, new deals being done, and several new strategies being