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We take it with a grain of salt at this time of year when companies contact us to say its annual revenues showed triple digit growth.
It's far more insightful if we have a bit more context such as how its management team is shaping. That's especially true for startups that have Salesforce.com and a host of others competing for turf in the fast growing social enterprise market.
Today we are looking at Socialcast, Yammer and Apigee. Both Socialcast and Yammer have activity steam products. The Apigee platform
provides a gateway for API traffic management, security and analytics.
How do you connect to Twitter and understand its value and performance? That's part of the challenge for any enterprise considering how to adopt social technologies to connect with customers.
This week at Sugarcon we heard a lot about how to manage a social CRM envrionment. Increasingly, companies are turning to API's for integrating third-party applications like Twitter to better connect and interact with customers.