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Oracle Gets More Social and Takes on Adobe with FatWire Acquisition
Oracle announced today that it will acquire FatWire. Financial details were not disclosed. FatWire bills itself as customer experience management company and provides tools for content management, community forums, analytics, digital asset management, etc. It sounds very much like what Adobe is doing with its Digital Enterprise Platform (formerly LiveCycle), which was announced yesterday.
According to the announcement, Oracle wants to use this technology to help its customers create unified customer experiences across channels - including those ever important new channels like mobile and social.
2 More Social Media Analytics Companies Get Snapped Up
Buddy Media, the Facebook content management company we profiled earlier this year, announced that it will acquire social media sharing and analytics company Spinback.
And earlier this week Tap11 was acquired by AVOS, the new company from YouTube founders Chad Hurley and Steve Chen.
These moves follow Salesforce.com's high profile acquisition of Radian6 in March.