ReadWriteEnterprise

Social media maven Maria Ogneva announced today that she is joining Yammer next week as head of community. "To me, this is not just another job. In many ways, I feel like everything I've done up until this point was to give me the tools and skills to do this job effectively," she writes. "Enterprises face challenges I can sink my teeth into."

Ogneva tells us the role head of community role will encompass several areas, both internal and external. She'll be working on internal initiatives to improve community and collaboration within Yammer. "I'm going to provide a lot of best practices and process around blogging, tweeting, participation in events, etc," she says. She'll also be "Collaborating with other departments to make social media engagement a natural part of the team's lives, if they choose to participate."

Externally, she'll be working with customers to learn how to improve Yammer. She'll also be creating content such as case studies.