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Last night Salesforce.com announced version 3.0 of its ServiceCloud product. Today at the Cloudforce event in New York City CEO Marc Benioff revealed more about the new version. Most importantly, ServiceCloud is transforming into a unified communications system for customer support by integrating VOIP and video conferencing technologies - including Apple's FaceTime. Benioff didn't specify, but it's possible some of the new features were built using technology from Salesforce.com 's acquisition of DimDim earlier this year.