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Today, enterprise social software vendors are in a position of having to both differentiate products in a crowded market and make the business case for social in the enterprise. "Process" has become a mantra for companies trying to make the case for a particular solution, and innovation management software is not immune from this tendency.
This week Spigit, a leading innovation management vendor, announced its new product SpigitFusion. SpigitFusion emphasizes decision making and - you guessed it - process.
Last November, another leading innovation management vendor, BrightIdea, made a similar case when it launched its Innovation Suite.