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It's called a spoiler tactic. You take your competitor's biggest cash cow and offer a free alternative. Everybody from Linux to Google has used the tactic against Microsoft. So who

In the old days, somebody running a business had a cadre of middle managers who aggregated data about the performance of different parts of the business. They would typically write

ExecTweets is a new Twitter-powered site that provides an information-rich and curated view of just well-known executives grouped by fields of expertise. The site makes it easy to quickly vote