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BetterWorks, a young Los Angeles-based employee rewards company, is announcing a $8 million Series A round of financing from Redpoint Ventures. BetterWorks' total funding, after an early round of financing from angel investors, now stands at $10 million. Paige Craig, CEO and co-founder of BetterWorks, says the company plans to use the financing to scale out to into the top 20 U.S. markets, and add social features to the platform by the end of August.
In 1996, Josh James founded Omniture, a Web analytics company that sold to Adobe in 2009 for $1.8 billion. After selling Omniture, James founded a startup that's been in stealth until today. The new company, Domo (formerly called Shacho), is a business intelligence software-as-a-service and has received $43 million in funding, including $33 million from Benchmark Capital. According to a previous announcement, the angel investors included Salesforce.com CEO Marc Benioff, Ron Conway/David Lee and Andreessen Horowitz.
So what's the product that's being announced, now that this is out of stealth? I'm not sure.