ReadWriteEnterprise

Gamification, according to Wikipedia, is " is the use of game play mechanics for non-game consumer technology applications." Our own Audrey Watters defined game mechanics as a "rule-based system for scoring, setting goals, and allocating rewards." A related idea is the "Gamepocalypse," Jesse Schell's hypothetical future in which everything is gamified. Wikipedia emphasizes consumer applications, but the enterprise is not exempted from the gamification trend. But will it actually make work any better?