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You probably won't want to replace all your call center PCs with iPads, and doing "real" support work likely requires a full keyboard. But we're betting at least a few of your customer support staff have to either take work home with them or monitor issues outside of the office. Accessing the customer service help desk from the road probably isn't a good justification for buying an iPad, unless you have a lot of reps in the field using help desk software. But help desk access is a good use for iPads that your company or your employees already won.
The help desk for the iPad market seems to be just getting started. Here's a look at what's available so far.
Companies such as Dell and Starbucks have created public facing websites for gathering ideas from customers. These two examples are powered by Salesforce.com's idea management module, but there are many other options. Facebook is an increasingly popular place for people to interact with companies, so it's a great place collaborate with your customers on their ideas. Spigit just launched its idea management app for Facebook today, but there are others.