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It's no exaggeration to say that, sometimes, anonymity is a matter of life and death. Which is why it's important to know just how trivial it is to track down

If any company has a comprehensive view of Web browsing behavior, it's Google. Not only does the company see plenty of traffic to its own properties, but thanks to Google

In the old days, somebody running a business had a cadre of middle managers who aggregated data about the performance of different parts of the business. They would typically write