ReadWriteEnterprise

The day started with a big band sound. Max Weinberg and his band played and SAP's CO-CEO Bill McDermott took the stage. He looked great - suave and smooth. He pointed to Max and his band. "Mighty Max!," he said. He told Max that what he loves about him is his passion, that he was in the moment - a thinly veiled reference to the real-time services that SAP provides. Awkward perhaps, but it got the show started.