ReadWriteEnterprise

Asana is a company created by Facebook co-founder Dustin Moskovitz and ex-Googler Justin Rosenstein. Its aim is nothing short of reinventing how we collaborate. It's a lofty goal, especially with so many Enterprise 2.0 tools aiming to do just that. But it has deep pockets, high profile advisers, a strong vision and lots of buzz.

The team has been toiling on the project in secret for two years, but have finally started talking about it over the past few months. In February, the company held an open house where Rosenstein demoed and explained the product. It's currently in private beta, but don't hold your breath waiting for an invite.

Here's what you should know about the company and its product.

By July first, the web's only free application host with an in-browser editor will be dead.

That's right, AppJet's hosting service for apps built with server-side JavaScript will be discontinued in favor of its flagship product, the real time collaboration tool EtherPad.