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Results tagged “marketing” from ReadWriteEnterprise

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Updated: Scott Berkun's "Mindfire" eBook Free Until November 3rd
By Joe Brockmeier / November 2, 2011 2:59 AM / 0 Comments

Scott Berkun is giving away his latest title Mindfire: Big Ideas for Curious Minds through November 3rd. All he wants in return? Your email address. More specifically, Berkun asks that

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Pardot Makes B2B Marketing More Social
By David Strom / August 31, 2011 7:00 AM / 0 Comments

If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot's Marketing Automation service provides.

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Hey! Marketers! Leave Those Customers Alone!
By Klint Finley / July 15, 2011 9:30 AM / 0 Comments

How often do you want to "engage" with your toilet paper brand? Or your phone company? What about your bank? If you're like me, if you want to be

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The Business Impact of Social Media [Infographic]
By Klint Finley / July 7, 2011 6:00 PM / 0 Comments

Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing

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Webtrends Acquires Testing & Optimization Shop Widemile
By Steven Walling / July 30, 2009 4:28 PM / 12 Comments

Analytics firm Webtrends has acquired testing and optimization services company Widemile, as announced this afternoon in a blog post by Webtrends. Webtrends provides analytics on customer activity online to big

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How to Use Twitter for Business: An Official Guide Finally Arrives
By Steven Walling / July 24, 2009 12:00 PM / 20 Comments

Twitter has launched Twitter 101, a "special guide" to the 140-character network aimed at businesses. Use of Twitter by marketing departments has seen explosive growth recently, if you're a user

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4 Ways Companies Use Twitter for Business
By Sarah Perez / March 26, 2009 6:51 AM / 20 Comments

Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of

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Despite Recession, More Than 50% of Marketers Increase Spending on Social Media
By Sarah Perez / March 16, 2009 7:13 AM / 64 Comments

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear

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Doc Searls Joins AdHocnium
By Marshall Kirkpatrick / March 13, 2009 1:10 PM / 13 Comments

AdHocnium, a new network of affiliated social media marketing consultants, is announcing today that Cluetrain Manifesto co-author Doc Searls has joined the organization. AdHocnium is a corporate body that facilitates

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The Semantic Web: A Treasure Trove for Marketers
By Guest Author / March 12, 2009 8:25 AM / 22 Comments

Editor's note:This guest post was written by Aaron Strout and John Cass, two marketing professionals who are monitoring how the semantic web will help companies and marketers help consumers. What

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SEO Primer: Improve Your Business Website's Ranking
By Jason Rothbart / February 17, 2009 8:30 PM / 87 Comments

I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to

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Conference Sponsorship: Worth It?
By Jason Rothbart / January 18, 2009 1:00 PM

This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with prospects and customers. Working

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