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Scott Berkun is giving away his latest title Mindfire: Big Ideas for Curious Minds through November 3rd. All he wants in return? Your email address. More specifically, Berkun asks that

If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot's Marketing Automation service provides.

How often do you want to "engage" with your toilet paper brand? Or your phone company? What about your bank? If you're like me, if you want to be

Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing

Analytics firm Webtrends has acquired testing and optimization services company Widemile, as announced this afternoon in a blog post by Webtrends. Webtrends provides analytics on customer activity online to big

Twitter has launched Twitter 101, a "special guide" to the 140-character network aimed at businesses. Use of Twitter by marketing departments has seen explosive growth recently, if you're a user

Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of

In a recession, budgets are tightened, jobs are cut, and those who remain are expected to do more with less. Given this type of economic reality, it's surprising to hear

AdHocnium, a new network of affiliated social media marketing consultants, is announcing today that Cluetrain Manifesto co-author Doc Searls has joined the organization. AdHocnium is a corporate body that facilitates

Editor's note:This guest post was written by Aaron Strout and John Cass, two marketing professionals who are monitoring how the semantic web will help companies and marketers help consumers. What

I'm going through an SEO overhaul of our company's website. There is definitely a combination of art and science that I never appreciated until having to do it. So, to

This is my favorite time of the year: budget time. At my company we look at all the wonderful ways to spend money on communicating with prospects and customers. Working