ReadWriteEnterprise

This week we all were horrified at seeing John Pike, a University of California at Davis police lieutenant, pepper spray a collection of kneeling student demonstrators. Within hours, it became a meme, complete with amusing images, references to the actual product used by Pike, and clever plays on the cop's name. While I won't link to any of the images in this post, what I will do is provide the complete reference for building your own meme in the future, and examine the various skills and services that you need to get it going. Granted, the pepper spray meme was built on the keyboards of many individuals, acting loosely together. But studying this meme's progress can teach you what you need to know to get your next one out in front and at the top of Google's organic searches.