ReadWriteEnterprise

If you want something more capable than Hootsuite to handle your social media marketing, then you might want to take a closer look at what Pardot's Marketing Automation service provides. The marketing automation platform has gotten some new social media features that complement its existing tools for handling CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting.

The iPad isn't just a hot new consumer device, it's also an increasingly popular tool for business. Every week we take a look at the latest developments in its use in the enterprise.

This week we look at a new iPad app for cardiologists, new apps from SugarCRM, Radian6 and Zoho and a few more apps that bring SharePoint to the iPad.

Today SugarCRM released the results of its 2010 social CRM survey, and it seems to be generating a bit of buzz on Twitter. The survey found that although only 26% of respondents have already integrated their customer's social network profiles with their CRM data, 72% plan to do so this year. But don't get too excited. The survey had a very small sample size.

CRM and social CRM expert Paul Greenberg finished posting his CRM 2011 Watchlist series this week. It's six parts totaling more than 35,000 words. It's a much more detailed and comprehensive view of the CRM space than you would expect from a Magic Quadrant or Wave report, and it's completely free. Greenberg covers both vendors and consulting companies. It's less formal than the Magic Quadrant and Greenberg does a lot of shooting from the hip.

Greenberg used the following subjective criteria to rank the companies: financial performance; management; state of technology products; partnerships/alliances; mission/vision; market presence/impact; thought leadership and corporate culture. Greenberg didn't rank the winners in any particular order, but he did reveal which vendor scored the highest. The answer probably won't surprise you.

Microsoft, Oracle and SugarCRM have all launched campaigns to convert Salesforce.com customers this week at Dreamforce. Will billboards, Segways, discounts and carolers (yes, carolers) be enough to sway users? Let's a take a look at what's going on.

This year enterprise 2.0 went from being a fringe idea to being mainstream as CIOs started asking "how?" instead of "why?" Big name vendors entered the marketplace with new products and existing vendors released new versions with innovative new features.

We chose to break up the enterprise products of the year up into categories: new product, e-mail, mobile, development tool, database, social software suite, social CRM, microblogging, conferencing and CMS. Products were evaluated based on market performance, innovation, utility, impact on the space as a whole and improvement over last year. Each of these products either changed the game, or won it.

Social CRM remains the hottest topic in the world of enterprise 2.0 (or social business or whatever people want to call it this week). This week saw several developments in the space, and some interesting conversations as well. Paul Greenberg talked a bit about the what and why of social CRM at Enterprise 2.0 Santa Clara, several vendors made new announcements and IT blogger Max J. Pucher gave social CRM a much-needed reality check.

Android has seen astounding growth in both the consumer and enterprise markets, but the iPhone and BlackBerry have dominated enterprise-specific app development. That may be starting to change. Today Box.net released its cloud storage app for Android, and other enterprise-focused apps have been released recently as well. Given the enterprise interest in the iPad and the fact that several Android tablets are supposedly just around the corner, we could start seeing more enterprise Android development. Here are a few apps that are available now.