ReadWriteEnterprise

We sometimes get too caught up in the specifics of the enterprise and fail to look beyond the data center for reflection about the work we do.

Ann Mack is director of trendspotting for JWT Worldwide . She has detailed 100 things to watch in 2011. It's a study in emerging movements and a refreshing guide for any organization that is thinking about how trends can have a direct impact on an organization and the future of its enterprise.

In several instances, the presentation portrays how technology intersects with cultural shifts, innovations and disruption in long established practices. It documents examples that show the importance of mobile technologies and the ways that media is transforming across multiple platforms. The presentation explores pop culture, sports, architecture and other sectors. But also in it are a number of examples that remind us how quickly the enterprise needs to adapt to trends that appear faster than ever in our connected society.