ReadWriteEnterprise

Last week Sears and Kmart became the latest retailers to sell Christmas trees online and deliver them to your doorstep, at least if you live in the lower 48 states of the USA. And while it is great that a company that formerly sold houses via mail order has entered this market, you might get a better deal if you shop elsewhere, both for live and fake trees. Of course, you might be somewhat nostalgic that yet another holiday ritual has been relegated to the digital universe. But while you do your shopping you can see some important user experience lessons to be learned for your own ecommerce site here.