ReadWriteEnterprise

Longtime analytics player Webtrends announced a social marketing suite called Webtrends Social, which is actually a revamped version of its Webtrends Apps product. The company says the suite will allow users to create and manage a Facebook presence without writing any code or integrate any other tools.

Of particular note is that Webtrends is one of the few companies with access to the invite-only Facebook Ads API, which means it will be able to create features that few if any of its competitors can replicate at this time.