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Facebook use is growing faster in Africa than on any other continent, and the Chinese are some of the most active social media users in the world.

The first fact comes from Socialbakers, a Facebook analytics company, which found that Africa gained more than 50% of its Facebook users in the last six months. The company also looks at other growing markets. The second comes from a Memeburn article by Thomas Crampton, which points out that although many Western social media services are blocked, the Chinese equivalents are extremely popular. And, according to Crampton, "A recent study by OgilvyOne in China found that 55 percent of China's netizens had initiated or participated in online discussions about companies."