ReadWriteEnterprise

We've recently watched as companies like Jive and Salesforce.com have shifted focus to become platform-centric companies. Social software, CRM and other products are becoming less important than platform-as-service and enterprise app stores for many companies. But what's going to run on these platforms?

"We don't want to be the Facebook of the enterprise, we want to be the Zynga," says co-CEO of Rypple Daniel Debow. Considering the role gamification is playing in Rypple's development, he may mean that in more way than one. Rypple is a software-as-a-service for employee feedback. Staff can give each other feedback and managers can coach their employees and manage goals.