ReadWriteWeb

While the rest of the world was caught up with Google Buzz, Apple was quietly granted a patent for a virtual reality App Store. The store patent encompasses details such as seasonal and time-based lighting, color schemes and a basic storefront representation. A few bloggers have already criticized the patent as a relic from SecondLife past, the store may have more use when we consider it in the context of the XBox Live marketplace.

Entrepreneurship in Europe has a problem. A lot of their talent is "crossing the pond" to increase their chances of finding early-stage funding. A lot of venture firms in Europe tend to play the safer hands that they are dealt, investing in proven companies rather than new startups looking for seed funding. Though organizations like Seedcamp are doing what they can to reverse this trend, incubators in the U.S. like TechStars are still seeing an increase of international applications, many likely from Europe.

We are in our third week here at ReadWriteCloud. One of the weekly features we do is a poll about an issue related to cloud computing or virtualization.

Last week we asked if you plan to invest in virtualization. This week we are asking: Is a private cloud just a glorified data center? You'll see the poll in the right sidebar of the main ReadWriteCloud page.

We had a pretty small sample to work with last week but the results show that virtualization is living up to its promise as one of the most important IT investments being made in the enterprise.

Google just launched Google Buzz, the company's new social networking service which will be tightly integrated with Gmail. There can be little doubt that Google Buzz looks a lot like FriendFeed, the social aggregation service that was acquired by Facebook in August 2009. Today, FriendFeed's developers are Facebook employees and aren't likely to continue to improve the service in any meaningful way, while the active user community on FriendFeed continues to shrink rapidly. Given the similarities between the two services, we can't help but wonder if Google Buzz will be able to succeed where FriendFeed couldn't.

Google rolled out a social stream service today called Buzz. It looks on the surface like Facebook, FriendFeed and other stream reading and writing services. It will compete with Facebook and Twitter. Under the covers, though, this major product was built by a team of people taking a radical new approach to online publishing: Buzz is all about open, standardized user data.

Google Buzz data can be syndicated out to other services using the standard data formats called Atom, Activity Streams, MediaRSS and PubSubHubbub. That couldn't be more different from Facebook. Google has taken open data standards to battle against a marketplace of competitors that are closed and proprietary to varying degrees. This is a very big deal.

Last week, we were at the mHealth initiative conference in Washington D.C. The keynotes were all about the impact mobile health applications are having in shaping the future of the health care system. Nothing demonstrates that more than the iPhone. In the 18 months since it was released, it has been perhaps the biggest thing to happen to health care electronic records, which has seen billions of dollars worth of investment in past decades.

Mobile and wireless health applications directly impact the individual's health and have the promise of ensuring that when a patient leaves a doctor visit, they don't become "lost" in the system. It allows consumers to be engaged with health and wellness in their daily lives and connect back to their health care provider.

Foursquare has come out strong in recent weeks with partnership deals that look to put it at the top of the location-based app game. Last week, it announced a partnership with Bravo, the style and fashion-centric television network, and today it has come out with a partnership with Zagat, the restaurant guide, and the New York Times.

As we wrote last week, Foursquare is competing in an increasingly crowded space. These partnerships may help it attract a whole new audience and remain competitive against other services like Yelp that are just joining in the location-based arena.

This morning, Google is announcing some exciting new features for two of its most popular applications.

Team Red, as we affectionately call ourselves, is present at the Googleplex in Mountain View, and we'll be live blogging the event, giving you, dear reader, a fascinating play-by-play. Stay tuned for updates!

Additional on-the-fly research and images from RWW journalist Frederic Lardinois.

Are you using your real name on your social network profiles? According to the European Union's Network and Information Security Agency (ENISA), that's a big mistake. A new report, published to coincide with Europe's Safer Internet Day, details the dangers of using social networks and lays out 17 "golden rules" for keeping safe on social networks. The report's authors are especially worried about the proliferation of mobile social networks and, among other things, recommend that users turn off all location-based services whenever they are not absolutely needed.

Flickr co-founder Stewart Butterfield and his company Tiny Speck have come out today with a game they boldly assert could be "the greatest game there ever was". The massively-multiplayer, Web-based Flash game was unveiled this morning and will be opening for private alpha testing soon.

While the game will not be fully open to the public until late in 2010, the current site not only gives us a preview of what Tiny Speck has been working on, but offers a way for you to keep track of what's new and sign up to be one of the game's testers.