This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent.
App Search Startup Quixey Launches New Plugins & API
Quixey, an application search startup and makers of an accompanying suite of tools for app developers, is today announcing three more tools to aid in application discovery. These tools provide new ways for publishers and partners to integrate app search into their own websites, and include everything from a simple widget up to fully customized solutions built to a specific publisher's requirements.
Says Quixey co-founder Tomer Kagan, "people want to search for apps on the platforms they use...By creating customizable app search solutions for each partner, people can find the apps they want, when they want them...apps will finally be easily accessible."
The new tools include the following three categories:
- Customizable Search Plugin - This self-service solution allows anyone to place a Quixey search bar directly on their site. The partner can choose the platforms, APIs and appearance of their Quixey plugin. The plugin adds functionality to any site that focuses on apps, allowing users to search for apps directly on the partner's site.
- Custom search API - For partners that want more control over the look and feel of their search results, Quixey offers a custom search API.
- Fully Customizable Search Solution - For partners that want a particular collection of apps or want extra data integrated into their search, Quixey engineers will work directly with the partner's team to build a fully customizable solution.
To be clear, these tools are not limited only to those who publish websites designed for the desktop - they can be used by mobile application developers as well, or anyone who needs an app search solution.
Quixey's core business involves scouring the Web for mentions of applications, mobile and otherwise, especially focusing on app descriptions, how the app is used and the sentiment surrounding the app. The mentions can come from anywhere - websites, blogs, forums, social networking sites, mainstream media and more. It then takes this unstructured data and transforms it into structured metadata. That information is used to then power its consumer-facing app search engine as well as its developer-facing application dashboard.
Those working in the mobile application industry, providing sites, services or even apps that aid in the discovery of new apps, could use Quixey's new solution to provide easy app search tools to their own end users. For example, if a blog wanted to host a widget that let readers search the site for all the apps ever mentioned there, it could do so with Quixey's custom solution. The self-service plugin can also be customized to just search mobile, Web, desktop or browser apps, and whether it shows free or paid apps or both.
All of the solutions will become available on May 23, from Quixey's website. And best of all, the price for everything is free.
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