While connected devices and their apps are rapidly gaining popularity, they don't fully enable the mobile, multimedia and social lifestyle that people want. Instead of today's fractured and frustrating experience, people need intuitive, personalized and integrated apps and services for their netbooks, e-books, tablets and other connected devices.
Service providers can capitalize on their high-value network capabilities to become expe- rience providers, using intuitive apps and services to enable the lifestyle people want and to bridge the gaps in today's connected device experience. With this approach and the right partner, they will be well positioned to capture the connected device opportunity and increase revenue.
New telco business models must be built on a foundation of cooperation and partnership with third party application and content providers (ACPs) who facilitate the development of advanced applications and services end users want. In such an ecosystem, network providers are best served by encouraging developers to create new applications, such as mobile and multi-screen video, visual messaging, user-generated TV, and multi- player gaming, because their success drives network providers' success.
Network service providers may finally be ready to remove the bottlenecks to doing business with applications developers that have kept them from exploiting the types of opportunities that have transformed many aspects of the mobile business.
As network service providers continue to explore ways to monetize new value from their networks, systems and marketing assets, two key points have emerged: First, network service providers can add value to new applications and services by securely exposing their network capabilities through Application Programming Interfaces (APIs); second, understanding which network capabilities hold the most value is critical when evaluating new business models for increased revenue.