This is an important hire because Bebo (stands for blog early, blog often), serves markets in Ireland, Canada, United States, United Kingdom, New Zealand and Australia. Bebo has recently launched a Polish version of their website, and has plans to launch in France, Germany and other countries soon.

Nikolas Schoppmeier previously held two different Director positions at RealNetworks, where he helped launch the RealMusic subscription service in the UK in 2005 and Japan in 2006.

Bebo was founded in January, 2005 and acquired by AOL LLC (Time Warner Inc.) in May 2008.