According to her LinkedIn profile, the Harvard-educated Adams spent the last 8 years climbing the ladder at marketing firm Carat Interactive. Carbonite is a startup with a lot of momentum right now; the service experienced some extended down-time last Spring but was recently named a favorite by bloggers at AOL's Download Squad and told Gigaom this summer that it's seen "26 consecutive months of double-digit month-over-month revenue growth." The company has already explored direct and traditional marketing campaigns, such as radio ad buys, for some time.