According to his LinkedIn profile Cinicolo was trained in Human Computer Interaction and was most recently employed by childrens' educational game company Leapfrog.

Zynga is one of a number of enthusiastic casual games startups on the web but has an all-star team of supporters. Founded by Tribe.net founder Mark Pincus, the company has raised tens of millions of dollars from some of the most high-profile investors in the web 2.0 community