SocialSphere is tapping Van Hoosear's extensive experience with both client services and Web 2.0 technology. As Senior Analyst and Director of Client Services, Van Hoosear advises clients on major Web 2.0 and social media marketing trends.

Probably more interesting than news of the move, is Todd's very active posture in the Social Media space, both on line and off. He is the founder of of Social Media Club's Boston chapter and continues the sit on their board. Todd also blogs for both SocialSphere Strategies and his former firm, Topaz Partners, for whom he indicates he will continue to contribute. Todd also has his own blog, More Than Marketing.

Todd's activities also include IABC's Social Media Release Working Group, formed in March of 2000, where he is participating alongside media, public relations and the microformats communities to establish a standard way of distributing 'official' organizational communications through blogs and RSS technology.

Todd has spoken about social media and digital communications at Emerson College, Bentley College, the Yankee IABC, New England Women Business Owners, Public Relations Society of America, Mass Tech Leadership Council and the American Marketing Association.

Prior to joining Topaz Partners, Todd served as an account director at Weber Shandwick Worldwide. Todd holds a master's degree in communications from Michigan State University, and is a member of the Public Relations Society of America, the IEEE Computer Society, the Association for Computing Machinery and the Mass Technology Leadership Council's Social Media Cluster Advisory Board.