According to his LinkedIn profile, McLennan is a Stanford grad who interned at a mobile company that got acquired by Alcatel-Lucent, then spent about a year and a half in two positions at Software as a Service CRM provider Salesforce.com.

Baynote is one of many recommendation companies in a crowded sector, but it appears to have significant momentum and is pretty interesting to watch. Their technology and market position are well explained in a Venture Beat post from this summer.