Zazengo runs campaigns targeting malaria and other social ills. It's one of several new "P2P Social Change" organizations like Change.org, DonorsChoose, Firstgiving and GiveMeaning. It launched at the DEMO conference.

Ross has left her post as community manager there and joined a much older, but related organization. Campaign Consultation helps socially concerned entrepreneurs create "their legacy," among other things. Along with the antiquated rhetoric, the group also has a very old fashioned website. Ross remains active on the much more contemporary Zazengo site, her profile indicates she's still adding new friends even this evening.